Brand Impact
Balance your brand marketing and performance marketing investments with actionable insights into both short-term and long-term revenue.
Quantify the monetary impact of brand on business performance
Brand Impact integrates multiple, full-funnel KPIs into a Commercial Analytics program to measure marketing’s short-term and long-term impact on sales.
This enables companies to balance different brand and performance objectives to optimize revenue and shareholder value. Finally, marketers can connect brand metrics to hard currency.
This enables companies to balance different brand and performance objectives to optimize revenue and shareholder value. Finally, marketers can connect brand metrics to hard currency.
Why Brand Impact
Get On Demand Insights
Access an easy-to-use dashboard within GPS-Enterprise to understand which marketing channels are driving your brand performance, and view both short- and long-term ROIs.
Balance Investment Strategy
Analyze different scenarios in the platform and optimize for different short- and long-term brand investment strategies.
Access Robust Data Sources
Leverage first and third-party data assets for Brand Impact measurement. In addition, get easy access to brand metrics through our partnerships with YouGov and Google.
Sustainable Consumer Society
IESER also strives to motivate the creation of a sustainable consumer society, aiming to generate pressure on policymakers and industries to adopt sustainable practices. With a strong foundation in both knowledge and skills, IESER Bangladesh Ltd. is a leader in promoting sustainability and innovation across various sectors.
More on Sustainable Consumer Society
More on Sustainable Consumer Society
Frequently asked questions
What key business questions can I answer with Brand Impact?
- What are the drivers of brand metrics, and how can I grow my brand’s health?
- How do I quantify the long-term impact of each of my channels as compared to short-term impact?
- Which brand metrics are leading indicators of sales?
- How should I balance spend to maximize short and long-term goals?
Why should I pic IESER-Bangladesh Brand Impact over other Brand Heath Solutions?
- Connect brand metrics to hard currency: Don’t just analyze what marketing channels impact your brand metrics, but also quantify brand’s impact on your short- and long-term sales.
- GPS-Enterprise is a Commercial Decisioning Platform: You don’t just get your performance numbers like a scorecard; you are able to use this data to evaluate multiple budgeting scenarios, optimize your plans, and make recommendations to influence key business decisions.
How can I learn more about this solution?
Learn how Brand Impact can help your business.
Schedule a Demo
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