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Commercial Analytics
Represents every aspect of the user journey as data, providing a unique and transformative lens through which brands can understand and engage with their customers.
Evolve from historical report cards to forward-looking decisioning

Powerful analytics to deliver meaningful results

With robust analytics, you can build confidence with your stakeholders to make decisions that create value for your business.

Forecasting and real-world scenario planning to accurately plan

Insights and recommendations are proactively surfaced before you know you need them to give you a head start.

Flexible, always-on decisioning to course-correct

Speed up delivery to meet the ever-changing needs of your dynamic business to increase adoption.

A robust modeling approach

Customer-centric view of commercial business drivers

Analyze the entire business (brand, customer, product, operational, external factors) to identify trends and gaps and pivot growth strategies.

Adaptive and connected multi-dimensional models

A combination of data codification, statistical models, and ML/AI to discover insights across multiple factors, including: KPIs, regions, platforms, and customer segments. Create a single source of truth and remove the need for disparate, disconnected measurement solutions.

Future-proofed and privacy-safe

Commercial analytics doesn’t require user-level data. It uses a multi-dimensional structure which incorporates customer segments or cohorts to address brands’ unique business objectives.

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Explore how you can harness the power of analytics to fuel growth and enhance your customer relationships.
Expanded solutions for depth and breadth of insights
  • Agile Learning
  • Brand Impact
  • Partner Deep Dives
  • Customer Franchise Value
  • Pricing Optimization
  • Touchpoint Analytics

Test and learn product to design experiments that validate strategy, get a quick yes/no to tactical questions, and reduce biased-decisions with less data.

Quantify the value created from branding on business performance in the short and long-term.

Leverages partner relationships with walled gardens such as Amazon, Meta, Google, Roku for granular, placement-level insights.

Deeper understanding of key customers segments, reveal early indicators of churn, etc.

Analyze and project price increases and decreases to drive value and optimize profit.

Incrementality measurement for campaigns to optimize tactical plans.

Commercial analytics is delivered through our flexible, adaptive, always-on platform, GPS-Enterprise
  • Key Incremental Business Drivers 
  • Margin Return on Investment (ROI)
  • Forecasting
  • Scenario Planning

Identify incrementality by measuring relationships of marketing factors and KPIs such as sales that would not have occurred in the absence of that activity.  Break out which controllable or non-controllable business drivers are contributing to business KPIs such as sales, traffic, etc.  

 

Understand the level of spend efficiency by sub-brand, region, channel, program, or campaign.

Shift from historical report cards to predict future performance.  Compare predictions vs. actual performance, identify gaps to goals, and build more accurate plans and forecasts to achieve growth targets. 

Scenario plan, optimize campaigns regularly and deep dive in tactical planning.

IESER Bangladesh Ltd. aims to bridge the gap between academic research and industry practices by providing data-driven insights and sustainable solutions.
The organization emphasizes positive collaboration with industry leaders to develop actionable strategies based on sustainability principles and real-time data analysis.
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We help global brands maximize success with impactful marketing decisions
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Cox, Assistant Vice President, Business Intelligence
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Kroger, Vice President, Marketing
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VF Corp, Senior Director, Global Marketing Science
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“Rather than looking at how activities are performing in 6-month increments, we are able to understand programs’ return within 5 weeks.”
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Hilton, Director of Marketing, Performance & Insights
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Explore how you can harness the power of analytics to fuel growth and enhance your customer relationships.