Comprehensive view of all the factors driving your business and your KPIs.
Integrate multiple touchpoints including internal and external datasets so that you can adapt for the impact of both controllable and non-controllable factors.
Speed to insight for channel, campaign and tactical recommendations.
Surface insights before they’re needed with our intuitive, easy-to-use, always-on platform that leverages updated data using live models and augmented analytics.
Enterprise-wide analytical adoption for decisioning
By viewing your business holistically, you can break down silos, create cross-functional relevance and implement sustainable organizational change. It gives marketing a seat at the table.
ROI Genome
Access to benchmark data across 12+ industries and 50+ countries that integrates with your data to provide a wealth of added value and experience.
- Agile Learning
- Brand Impact
- Partner Deep Dives
- Customer Franchise Value
- Pricing Optimization
- Touchpoint Analytics
Test and learn product to design experiments that validate strategy, get a quick yes/no to tactical questions, and reduce biased-decisions with less data.
Quantify the value created from branding on business performance in the short and long-term.
Leverages partner relationships with walled gardens such as Amazon, Meta, Google, Roku for granular, placement-level insights.
Deeper understanding of key customers segments, reveal early indicators of churn, etc.
Analyze and project price increases and decreases to drive value and optimize profit.
Incrementality measurement for campaigns to optimize tactical plans.
- Key Incremental Business Drivers
- Margin Return on Investment (ROI)
- Forecasting
- Scenario Planning
Identify incrementality by measuring relationships of marketing factors and KPIs such as sales that would not have occurred in the absence of that activity. Break out which controllable or non-controllable business drivers are contributing to business KPIs such as sales, traffic, etc.
Understand the level of spend efficiency by sub-brand, region, channel, program, or campaign.
Shift from historical report cards to predict future performance. Compare predictions vs. actual performance, identify gaps to goals, and build more accurate plans and forecasts to achieve growth targets.
Scenario plan, optimize campaigns regularly and deep dive in tactical planning.
Cox, Assistant Vice President, Business Intelligence
Kroger, Vice President, Marketing
VF Corp, Senior Director, Global Marketing Science
Hilton, Director of Marketing, Performance & Insights
